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Web site entrepreneurs commenced to acknowledge the worth of having their web pages highly rated and visible in search engine effects, generating an opportunity for equally white hat and black hat SEO practitioners. In keeping with sector analyst Danny Sullivan, the phrase "seo" probably arrived into use in 1997.
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As a web marketing and advertising method, SEO considers how search engines like google perform, what people seek for, the actual search conditions or search phrases typed into search engines like yahoo and which search engines like google are most popular by their specific viewers.